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Main Street Waterloo is dedicated to enhancing the vitality of our downtown center. With your partnership we are able to achieve great things in Downtown Waterloo. Through donations and sponsorships, we are able to provide education and resources to downtown business owners, put on events, make our downtown beautiful, and much much more!


Sponsorship Opportunities

Sponsoring a Main Street Waterloo event is a great addition to your businesses marketing plan. It can help you build brand awareness, exposure your business to new customers, shows community goodwill, builds relationships, and so much more. Our events bring more than 30,000 people to downtown each year and are seen by more than 100,000 people on social media. Your partnership enables Main Street Waterloo to continue to host community events, support downtown businesses, and promote Downtown Waterloo as a great place to live, work, and play. There are many opportunities to partner with Main Street Waterloo through sponsorship. Please reach out if you have an idea, or suggestion for an opportunity!


A Downtown Partner Sponsorship is an annual opportunity to work with Main Street Waterloo on all of the events we host each year.


The pink wave petunia flower baskets have become synonymous with downtown Waterloo. Each spring, Main Street Waterloo volunteers hang these beautiful flower baskets, adorning downtown from May until October.

The program is made possible through the contributions of individuals and small businesses like yourself.

In 2022 we launched a golf tournament fundraiser to fund a new grant for downtown businesses. Because of your help, we were able to raise $6,100 for the Downtown IMPACT Grant. We have a goal of $10,000 for the 3rd Annual Main Street Waterloo Golf Tournament and are asking for your help.

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Tour de Loo is the community's opportunity to discover what is new in Downtown Waterloo. Showcasing new business, businesses who have relocated, and buildings that are in or recently underwent a renovation. This ticketed event raising money for beautification projects in Downtown Waterloo.

Friday Loo is Waterloo's Summer Concert Series bringing music, food, and fun to Downtown Waterloo Sponsoring Fridal Loo is an excellent way to give back to your community and have fun along the way


Main Street Sweep is Downtown Waterloo's clean up day. Your sponsorship will provide cleaning equipment and supplies, and lunch for the volunteers.

Celebrate the 4th of July with Downtown Waterloo! Sponsorships enable us to host this event and ensure it is free to the community.

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The areas only event specifically for foodies. The Food Truck Festival is quickly becoming one of Main Street Waterloo's most popular event attracting more than 8,000 in 2023.

Downtown Trick-or-Treat is a community favorite with activities, games and most importantly...candy!


Winter WonderLoo is our month long holiday celebration. With visits from Santa, a winter concert series, the 12 Bars of Christmas and more.

There are many other sponsorship opportunities.

Call 319-291-2038 for more information.

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