Each spring, downtown Waterloo blooms thanks to the dedication of Main Street Waterloo volunteers who plant and care for our signature flower planters from May through October. Made possible by generous contributions from individuals and small businesses across the Cedar Valley, this program fills more than 20 planters throughout the core of downtown with pollinator-friendly, brightly colored flowers. The result is a more beautiful, welcoming downtown that brings a little joy and a lot of curb appeal to everyone who visits.

Want to help keep Downtown Waterloo growing? Donate to support the flower program or volunteer to water. Your small effort makes a big splash, and the flowers will thank you first.