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shop Local
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This is a great place to tell your story and give people more insight into who you are, what you do, and why it’s all about you.
Shopping local is not just a seasonal feel-good habit; it is a year-round investment in the place we call home. When you spend locally, more of your dollars stay in the community, supporting small businesses, creating jobs, and keeping downtown vibrant.
Local businesses give our district its character, its energy, and the little moments that make it feel like home, not just a place to run errands. While the holiday season shines a spotlight on shopping small and celebrating local, the impact matters every day of the year.
Below are a few ways we celebrate during the holidays, and a friendly reminder that supporting local never goes out of season.
Shop downtown saturdays
Each Saturday through the holiday season, retailers in Downtown Waterloo will be ready to welcome shoppers!
Find all of your holiday gifts, decor, and wish list items in Downtown Waterloo!
November 28th we will celebrate Small Business Saturday.
Small businesses are the core of our community and one small purchase can make a big difference. When you spend $1 in a locally owned business, $0.67 stays in our community.
Shop Small, Shop Local this holiday season and all year long!
Silly Dilly Pickle Hunt
Get ready to get silly in Downtown Waterloo! The Silly Dilly Pickle Hunt is bringing a festive twist to holiday fun for the whole family. Shoppers and pickle enthusiasts alike can explore downtown, discover new favorite spots, and support local businesses while hunting for hidden pickle ornaments.
Participating businesses are joining in the fun by hiding their own silly little pickle for customers to find. When you spot one, have staff sign off, shop and dine around, and keep exploring! Some restaurants will even have pickle-inspired treats and specials to keep your taste buds as happy as your holiday spirit.
Whether you're shopping, dining, or just soaking in the downtown vibes, the Silly Dilly Pickle Hunt is the perfect way to celebrate the season and support your local community.
Grab your friends and family, bundle up, and join the hunt. Let's make this holiday season a big dill in Downtown Waterloo.
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