Welcome to YOUR Downtown Waterloo,

a place where everyone belongs!

We are proud to be part of a vibrant city, rich in diversity, culture, and history. Our downtown is more than just buildings and businesses - it’s the heart and soul of our community, a reflection of who we are and what we can achieve together.

This is Your Downtown Waterloo! A place where dreams take shape, new ideas flourish, and neighbors come together to build a brighter future, hand in hand. Whether you’re here to live, work, shop, or celebrate, this is a space where everyone feels at home, and part of the family.

BUSINESS SPOTLIGHT

Our community is built on amazing small businesses and the people who run them!

Explore the Downtown area as we feature businesses monthly! Join our amazing hosts as they show us some of the fantastic shops, restaurants and bars, and attractions that the Downtown Waterloo area has to offer, while also getting to know some of the community members that help keep them going.

The September Business Spotlight Is

the Dan Gable Museum
303 Jefferson St

Tucked in the heart of downtown at 303 Jefferson St, the Dan Gable Museum is a must-visit destination for sports fans and history buffs alike. The museum celebrates the legacy of Olympic gold medalist and wrestling legend, Dan Gable. Gabel is a Waterloo native who never surrendered a single point during his gold medal run in the 1972 Olympics. Inside, visitors can explore interactive exhibits, historic memorabilia, and multiple halls of fame including the Glen Brand Wrestling Hall of Fame of Iowa and the George Tragos/Lou Thesz Professional Wrestling Hall of Fame.

The museum underwent a recent $1.4 million renovation, adding new technology, a theater, and a state-of-the-art wrestling room. It's home to the Dan gable Circle, showcasing artifacts from his legendary career. With affordable admission and hands-on exhibits, it's the perfect way to explore local pride and wrestling greatness.