Welcome to YOUR Downtown Waterloo,

a place where everyone belongs!

We are proud to be part of a vibrant city, rich in diversity, culture, and history. Our downtown is more than just buildings and businesses - it’s the heart and soul of our community, a reflection of who we are and what we can achieve together.

This is Your Downtown Waterloo! A place where dreams take shape, new ideas flourish, and neighbors come together to build a brighter future, hand in hand. Whether you’re here to live, work, shop, or celebrate, this is a space where everyone feels at home, and part of the family.

BUSINESS SPOTLIGHT

Our community is built on amazing small businesses and the people who run them!

Explore the Downtown area as we feature businesses monthly! Join our amazing hosts as they show us some of the fantastic shops, restaurants and bars, and attractions that the Downtown Waterloo area has to offer, while also getting to know some of the community members that help keep them going.

The AUGUST Business Spotlight Is

gOOD gAME
307 W 5th St

Good Game is a new, family-owned game store located at 307 W 5th St in downtown Waterloo, Iowa. They specialize in a wide range of tabletop favorites, including Pokemon, Magic: The Gathering, Warhammer 40K, Dungeons & Dragons, and more, along with all the accessories you need to build decks, paint models, and dive into your next adventure.

More than just a shop, Good Game is a community-focused space where gamers of all ages can connect, play, and share their passion. Whether you're a seasoned strategist or just getting started, you’ll find a welcoming environment and knowledgeable staff ready to help.

Come show your support and celebrate with them at their Grand Opening and Ribbon Cutting on August 15th at 5:30pm. It’s the perfect time to check out the store, meet fellow players, and welcome a new business to Waterloo!