Welcome to YOUR Downtown Waterloo,

a place where everyone belongs!

We are proud to be part of a vibrant city, rich in diversity, culture, and history. Our downtown is more than just buildings and businesses—it’s the heart and soul of our community, a reflection of who we are and what we can achieve together.

This is Your Downtown Waterloo—a place where dreams take shape, new ideas flourish, and neighbors come together to build a brighter future, hand in hand. Whether you’re here to live, work, shop, or celebrate, this is a space where everyone feels at home, and part of the family.

BUSINESS SPOTLIGHT

Our community is built on amazing small businesses and the people who run them!

Explore the Downtown area as we feature businesses in "Lots to Do in Downtown Waterloo" series! Join our amazing hosts as they show us some of the fantastic shops, restaurants and bars, and attractions that the Downtown Waterloo area has to offer, while also getting to know some of the community members that help keep them going.

The January Business Spotlight Is Rejuvenate Med Spa
212 E 4th St
Waterloo, IA

Rejuvenante Med Spa has been in Downtown Waterloo for five years, offering expert aesthetic services including injectables, laser treatments, personalized skincare, and beyond. In April of 2024, they expanded their services to include a boutique in an underutilized space that was occasionally used for small events. The boutique offers a selection of items from business dress to athletic wear. This includes sweaters, blouses, jackets, jeans, leggings, and much more. That's not all! They also carry drink tumblers and lots of small gift items for all occasions.

Toni Luck, owner, shared that she loves having her business in Downtown Waterloo. "There is a certain vibe and energy...great restaurants and lots of small businesses the downtown area and you can walk to all of them" she included. You can visit their store Tuesday through Saturday each week!