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Our community is built on amazing small businesses and the people who run them!

Explore the Downtown area as we feature businesses in "Lots to Do in Downtown Waterloo" series! Join our amazing hosts as they show us some of the fantastic shops, restaurants and bars, and attractions that the Downtown Waterloo area has to offer, while also getting to know some of the community members that help keep them going.

February's Business Spotlight Is Pretty Good CO.
217 W 4th St
Waterloo, IA

Meet Annie and Brandon Alvarado, the creative minds behind Pretty Good Co., your go-to destination for exquisite letterpress print and design!

At Pretty Good Co., they are all about the artistry and craftsmanship of letterpress printing. Their passion for design and quality printed goods inspired them to launch their studio, where they pour their hearts into every project.

Why choose Pretty Good Co.? Here's the scoop:

Custom Letterpress Printing: Specializing in crafting personalized, one-of-a-kind pieces that reflect your unique style and vision.

Graphic Design Excellence: From concept to execution, they're here to bring your ideas to life with top-notch design expertise.

Vintage Presses & Handcrafted Touch: Their hands-on process and use of vintage presses ensure that each print boasts a distinct charm and quality.

Specialized Offerings: Whether it's invitations, stationery, business cards, or other bespoke items, they have you covered.

Join us on Tuesday, February 27th from 5-7 and experience the magic of letterpress firsthand! Let's make something beautiful together and support local.


If you have a business you'd like to be featured send us an email!

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