This is a great place to tell your story and give people more insight into who you are, what you do, and why it’s all about you.

FridayLoo is downtown Waterloo’s T.G.I.F. party! For more than 20 years, this has been the most well-known Main Street Waterloo event.

Start planning your class reunions, birthdays and family reunions now. Friday Loo also includes the Cedar Valley’s best food from our local vendors, plus plenty of liquid refreshments!


Mark your calendar for November 28!

Winter WonderLoo is our kick off to the holiday season and COVID-19 won't stop us from spreading holiday cheer!. While the event will look different this year and we cannot gather in person, we have worked with Santa and his elves to bring holiday spirit to Downtown Waterloo.


Join us virtually at 6:30 for a special holiday message and countdown to the tree lighting in Newton's Park. Santa will be joining us virtually to talk to some of the local children. You will be able to reserve your time to chat with Santa via Zoom.

Did you enjoy the 5k last year? Don't worry, COVID-19 won't stop us from hosting this again this year. We are moving this event to a virtual 5k. Register, go for a run on your time, and maybe win a prize. Follow the Facebook event for details about registration.

This year we are partnering with the Cedar Falls CAPS program to bring you a Downtown Holiday Scavenger Hunt. The hunt will kick off on November 23rd and run through December 6.

The magical mailbox will be dropped off on November 28. You can drop your letter to Santa through December 21.

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2020 Activities

Virtual visit with Santa

Santa has to stay well and can't visit us in person. We will have time slots available to virtually visit with Santa


Tree Lighting

Join us virtually for a holiday message and countdown to the tree lighting to kick off the holiday season


Virtual 5K

Register, run on your own time, log your run, and send us pictures! Register by 11/27 to be guaranteed a long sleeve shirt

11/28 through 12/12

Holiday Scavenger Hunt

Follow the clues and enter to win prizes. Check back for the clues to be release

11/23 through 12/6

Letters to Santa

Drop your letter to Santa in the special mailbox at the Main Street Waterloo office 11/28-12/21 or email it to

11/28 through 12/21