Honoring the past. powering the future.
Celebrating 30 years
JOIN IN THE JOURNEY IN 2026
2026 marks a monumental milestone for our organization. 30 years of community, growth, and unforgettable moments. We invite you to celebrate all that we've achieved together and look forward to an exciting future. From special events and programs to surprises that honor our history, there's something for everyone to enjoy.
Join us as we commemorate three decades of dedication, connection, and impact. Together, we'll make 2026 a year full of celebration, reflection, and fun memories that will last for the next 30 years. Be part of the festivities, share in our story, and help us write the next chapter.
Downtown bucket list
Ready for an adventure? Explore the heart of our community all year long with our Downtown Bucket List!
From hidden gems to local favorites, each item is a chance to experience something new and celebrate all that makes downtown special. Complete all 30 challenges by December 20, and you'll be entered into a drawing for a $500 Downtown Gift Basket.
Your adventure awaits!
Start checking off the list and make 2026 a year full of discovery, fun, and local love!
Thank you to Live the Valley for sponsoring this activity!!
TURN YOUR LIST IN TO THE MAIN STREET WATERLOO OFFICE BY 12/20/26
TO BE REGISTERED FOR THE PRIZE DRAWING
Gift Card Giveaway
We're spreading the love for downtown all year long!
On the 30th of each month (February 28th), one lucky winner will receive a $30 gift card to a downtown business.
Keep an eye on our social media for instructions on how to enter.
Each month brings a new chance to discover your favorite spots and support local
Don't miss out. Mark your calendars and get ready to win!
Legacy Leaders
Legacy Leaders are bold believers who know that great downtowns do not just happen; they are built by people willing to invest in what comes next.
As Main Street Waterloo marks a milestone year, this challenge invites visionary businesses to step forward and help shape the next chapter of downtown's story.
A Legacy Leader gifts more than a donation, it is a signal of confidence in new ideas, stronger public spaces, and a future where downtown energy keeps spreading citywide.
If you like the idea of leading with impact and leaving a mark that lasts well beyond this year, this is your moment.
Click to learn more and step into the legacy.
100 friends of Main Street Waterloo
Main Street Waterloo is a nonprofit powered by passionate volunteers and big community love, all focused on keeping downtown vibrant, welcoming, and growing.
Because of generous supporters like you, we champion local businesses, brighten the district, host can't-miss events, and lead projects that spark momentum and opportunity.
Now we are inviting you to be a part of what's next. A gift of any size, including our $100 Challenge, helps fuel a vibrant downtown and comes with some fun perks along the way.
Want to make an even bigger impact? Recurring giving makes it easy to support the heart of Waterloo all year long.
Click to learn more, donate, and help keep downtown buzzing with energy, pride, and possibility!