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This is a great place to tell your story and give people more insight into who you are, what you do, and why it’s all about you.

FridayLoo is downtown Waterloo’s T.G.I.F. party! For more than 20 years, this has been the most well-known Main Street Waterloo event.

Start planning your class reunions, birthdays and family reunions now. Friday Loo also includes the Cedar Valley’s best food from our local vendors, plus plenty of liquid refreshments!


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Presenting Sponsor

September 3 thRU 11, 2022

Taste of Loo has been going on in downtown Waterloo for more than 20 years, and brings in a mix of new businesses and long-time staples. ​

For 2022 we are celebrating the diverse dining in Downtown Waterloo with a week-long showcase!


Join us for a week-long showcase of Sweet Vs Spicy specials! Visit any of the participating restaurants during their normal business hours and when it fits your schedule.

Participants can vote for their favorite item by scanning the QR Code at any of the participating restaurants for your chance to win one of many prizes to these Downtown Eateries!

This event is free, and No Tickets required. In addition to more time to enjoy the food, each location will showcase a menu item that features either a spicy, sweet or sweet & spicy item. For Full Details on how to vote, click here.

The Restaurants

Thank You To Our Sponsors!

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How to Vote

Step 1: Visit as many of the participating businesses as you would like between September 3 - 11.

Step 2: Take a photo of each item you try.

Step 3: Determine who you thought has the best:

  • Sweet Item

  • Spicy Item

  • Sweet & Spicy Item

  • People's Choice

Step 4: Scan the QR Code on the table at the final restaurant you plan to visit for Taste of Loo.

Step 5: Fill out the voting form to submit your vote and be entered into a drawing for prizes.

Remember to share with your friends and family all the fantastic items you tried during Taste of Loo 2022!

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