This is a great place to tell your story and give people more insight into who you are, what you do, and why it’s all about you.

FridayLoo is downtown Waterloo’s T.G.I.F. party! For more than 20 years, this has been the most well-known Main Street Waterloo event.

Start planning your class reunions, birthdays and family reunions now. Friday Loo also includes the Cedar Valley’s best food from our local vendors, plus plenty of liquid refreshments!



FebRUary 1 thRU FebRUary 28, 2021

Taste of Loo has been going on in downtown Waterloo for more than 20 years, and brings in a mix of new businesses and long-time staples. ​

For 2021 we are celebrating the diverse dining in Downtown Waterloo with a month long showcase. Visit the 12 participating restaurants any time during the month of February to enjoy exclusive specials, new food dishes, and prizes.

Taste of Loo: All Things Bacon! will feature signature, or new menu items with bacon as a significant ingredient. We are excited to invite you to dine out (or in), support local, and enjoy bacon all month long.

Download the FREE digital pass to find out where to purchase the specialty dishes. PLUS get your $5 digital raffle tickets for a weekly drawing and chance to win gift cards, t-shirts, and more. Enter as often as you'd like!


Purchase $5 RaffLE Ticket

"The planning committee put a lot of thought into how to host this event. We wanted to showcase the diverse eateries in Downtown Waterloo while ensuring COVID-19 regulations were followed to keep everyone safe and healthy. We have come up with a new, and creative format for the event ​that allows more people to participate and supports local business" Jessica Rucker, Executive Director.

Taste of Loo has been planned to accommodate everyone's safety. Participants are able to visit the locations on their own time, during businesses regular hours. All of the featured menu items can be ordered to go for those who are not comfortable dining in.