For the inaugural festival we are excited to host the event in the RiverLoop Expo Plaza at Park Ave and Jefferson St in Downtown Waterloo.
Saturday, September 4
ABOUT THE RIVERLOOP EXPO PLAZA: The two-block downtown plaza is composed of a series of integrated public exposition spaces that serve as flexible outdoor vendor, market, and activity spaces. The site serves as the visual front door and connection with the Waterloo Riverwalk.
The design incorporates irrigated event lawns and vibrant brick plaza areas to hold events. Specialty lighting and banner features provide color and event signage while acting as sources of power throughout the site. A series of sign and light towers equipped with programmable LED lighting draw visitors to and through the site and serve as gateways to the Riverwalk amenities beyond.
The official hotel of the festival is the newly renovated Best Western Plus Executive Residency. Located in the heart of downtown Waterloo, this gorgeous property is a symbol of the revitalization in the area. The hotel offers modern amenities and thoughtful design. Plan your stay and be prepared to feel at home.
Event attendees can find parking at several locations near the RiverLoop Expo Plaza. Free parking will be available at the Waterloo Center for the Arts at 225 Commercial and under the Hwy 218 overpass. Parking is available in the Commercial St parking ramp for $5.
Verve will be open for business and their parking lot is NOT available for event parking.