top of page



Merchandiseorders can be picked up at the Main Street Waterloo Office
212 E 4th Street Waterloo, Iowa 50703

Sponsorship Opportunities

100 Friends of MSW

updated logo no background.png

Main Street Waterloo offers quarterly workshops to help small business owners achieve success. These free, educational workshops are open to small business owners and entrepreneurs in our community.

Funky Junk-a-Loo is the areas favorite antique, repurposing, and vintage vendor show. The event welcomes vendors from all of the Midwest to showcase their merchandise in a two-day event. The event is hosted at the Waterloo Convention Center at Sullivan Brothers Plaza where the building is transformed into a re-purposed paradise and sea of antiques utilizing every square inch of the facility.

Sponsoring Funky Junk-a-Loo is an excellent way to reach a unique demographic of individuals throughout the area. Funky Junk-a-Loo averages over 4,000 attendees each year!

005_MSW_Funny Junk -a- Loo_2020 Profile Photo.jpg

Discover What's New in Downtown Waterloo! This event showcases what is new, recently renovated, and being revitalized in downtown Waterloo!

The Main Street Waterloo Golf Tournament is an opportunity to raise money for a Downtown Waterloo Small Business grant program. The grants are awarded to downtown businesses who need a little help and used to help recruit new businesses to downtown. The golf tournament is a fun way to build the grant fund each year.


The pink wave petunia flower baskets have become synonymous with downtown Waterloo. Each spring, Main Street Waterloo volunteers hang over 120 of these beautiful flower baskets, adorning downtown from May until October.

The program is made possible through the contributions of individuals and small businesses like yourself.

Our spring clean up day invites volunteers, business owners and property owners to come together to be environmental heroes. Working to harness the power of people in our community to achieve great things by joining together. The simple act of cleaning can become a force that binds together people and groups working towards the same goal.


For more than 20 years, Main Street Waterloo's Friday Loo Summer Concert Series has been a community favorite event. Bringing everyone together for live music, food and fun all summer long. Attracting as many as many as 3,000 visitors per event, Friday Loo is our most well-know event.

My Waterloo Days is our community festival celebrating Waterloo's cultural and recreational opportunities. With more than 10,000 attendees, the community and visitors are invited to enjoy entertainment and events inspiring pride in Waterloo.

MWD Logo.jpg

This community favorite events is a favorite of ours as well. Celebrating the Fourth of July with live music, food trucks, local performers and fireworks.

The Food Truck Festival serves up delicious fun for all ages. This amazing foodie experience takes over the RiverLoop Expo Plaza and features food trucks from across the region.

009_MSW_Food Truck Festival_Final.jpg

This deliciously diverse dining experience showcases the best of downtown Waterloo eateries.


Downtown Trick-or-Treat is a community favorite with activities, a costume parade, games and most importantly...candy!

Winter WonderLoo is our month long holiday celebration. With visits from Santa, a winter concert series, the 12 Bars of Christmas and more.

010_MSW_Christmas Logo 3V-02.jpg

Main Street Waterloo is working to revitalize the Downtown Waterloo Holiday Decor. As more funds are raised, more decorations will be added.

There are many other sponsorship opportunities.

Call 319-291-2038 for more information.

bottom of page