The Main Street Iowa Program works with a select group of communities committed to downtown economic development. Main Street Waterloo is proud to be one of more than 50 communities in the state who have been designated Main Street communities.

By utilizing the Main Street Approach communities are able to capitalize on the unique identity, assets and character of their historic commercial districts. The Main Street Approach was developed by the National Main Street Center, Inc. with the goal of economic development within the context of historic preservation. Strategies are implemented through four points:

Economic Vitality: identifies new market opportunities, looks for new uses for historic commercial buildings, and stimulates investment in downtown properties.

Design: enhances the physical appearance by rehabilitating historic buildings, encourages supportive new construction, develops sensitive design management systems and long-term planning.

Organization: the foundation of the entire Main Street program. By partnering with the various groups in the community to reach consensus on important issues while creating a shared vision, the program will be consistently strong.

Promotion: markets the district’s assets to customers, potential investors, new businesses, citizens and visitors. The job is to PROMOTE downtown as the center of commerce, culture, and community life for residents and visitors alike.

Main Street Iowa provides assistance through training workshops, architectural and design assistance, business assistance, and a number of technical assistance opportunities.