The goal of the Economic Vitality Council is to identify new market opportunities for Waterloo’s Downtown commercial district, find new uses for historic commercial buildings, and stimulate investment in downtown properties. Our plans call for major improvements in arts, culture, riverfront investments, tourism, and conference opportunities in the Downtown. It also calls for the addition of new retail, service, and restaurant opportunities throughout the Downtown district.

  • Strengthening existing businesses through seminars, consultant visits, etc.

  • Recruit new downtown businesses to fill gaps in the market

  • Find new economic uses for traditional Main Street spaces

  • Monitor the economic performance of downtown on an ongoing basis

  • Promote downtown as a good place to do business