edited downtown.png
Main StREet WaterLOo CeLEbRAtes 25 YeaRS

In 2021, Main Street Waterloo will celebrate our 25th year as an organization working to revitalize our city center, recruit new businesses, support downtown businesses and engage the community.

We began as three organizations who shared a dream of revitalizing Downtown Waterloo and came together to become an accredited Main Street community in 1996.

Over the past 25 years, Downtown Waterloo has seen more than 200 new businesses open and more than $57M in private investment. Main Street Waterloo has used its economic and marketing power to transform downtown into a place where people and businesses want to be!

022_MSW_25th Anniversary - approved vers

The organization could not have come this far without the hard work and dedication of staff, volunteers, stakeholders, partners, and the City of Waterloo. Their enthusiasm, dedication and innovative approaches have propelled us forward, and we are immensely grateful for their invaluable contributions.

“As we celebrate our 25th anniversary, I want to thank all of you for being part of our organization's success over the years. I feel proud when looking back at our journey, and look forward to what is to come with new development, historic renovation projects, growth and excitement" - Jessica Rucker, Executive Director.

Throughout 2021 Main Street Waterloo will be sharing stories from past staff, volunteers, businesses and more. We invite you to celebrate with us as we continue to grow and explore new heights.

Gift Certificate Give Away

Watch our social media on the 18th of each month as we announce what business will be featured, and how to enter to win!

On the 25th of each month at 1:00pm, we will go live to talk with the business and draw for the winner of a $25 gift certificate to that business!

25th Anniversary Podcast

We have launched a podcast where we talk with community leaders, volunteers, and more about how far Downtown Waterloo has come over the past 25 years and the history of our organization. Listen on your favorite platform. Episodes are released the 1st Tuesday of each month.