Why become a partner?

Downtown is a symbol of our city's economic health, local quality of life, pride, and community history. These are all factors in industrial, commercial, and professional recruitment. A vital downtown retains and creates jobs, which also means a stronger tax base. Downtown is a good incubator for small businesses, the building blocks of a healthy economy.

• A vital downtown reduces sprawl by concentrating and utilizing community resources wisely via infrastructure, tax dollars and land.
• A healthy downtown protects property values in adjacent residential neighborhoods.
• Downtown provides an important civic forum where the community congregates.
• Parades, special events, and celebrations held downtown reinforce the sense of community.

To be a partner in Downtown Waterloo, contact the Organization Council.