About Main Street Waterloo


Main Street Waterloo is an affiliate of the Main Street Iowa program, using the National Main Street Center’s “Four Point Approach” to downtown revitalization. Using this approach, Main Street Waterloo works to strengthen the overall social and economic health of the Waterloo central business district.

Design Guidelines

The intent of the Design Guidelines Booklet is to establish guidelines which will enhance the environment for trade, entertainment, and leisure through basic principles of design, such as building texture, color, rhythm, and pattern. The result will be an aesthetically pleasing atmosphere in the downtown that preserves taxable values and promotes public health, safety, and general welfare. These guidelines will introduce the downtown community to the future, while maintaining its rich heritage.

Streetscape Design

Sign Design

Facade Design

Electronic Message Center Design

Awning Design


Waterloo Convention & Visitors Bureau

City of Waterloo