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Upcoming Events

  1. Mayor’s Fun Run

    September 25 @ 9:45 AM - 12:00 PM

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2 days ago

It’s the last FridayLoo of the season tomorrow! How did time go so fast???

The weather is looking great for one last evening in Lincoln Park! Join us and enjoy Wicked Liz and the Bellyswirls! Invite your friends via the event link below and check out their Facebook page:

Thank you to the Ramada Hotel and Convention Center ( for sponsoring tomorrow night.

See you there!
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Friday'Loo--Waterloo, Iowa

September 19, 2014, 5:30pm

Lincoln Park,310 E 4th Street, Waterloo, IA 50703

This is an awesome summer party held every Friday during the summer in Waterloo! We're excited to be back on the stage here. Hope to see some good friends!

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3 days ago

Main Street Waterloo created an event. ... See MoreSee Less

Tour de 'Loo 2014 presented by The Samuels Group

October 2, 2014, 5:30pm

Main Street Waterloo

Get your peak inside what is new in Downtown Waterloo. This annual tour features inside looks of places and spaces new that in the last year. Many of these spaces will never be open to the public. This year's tour is presented by The Samuels Group See a mix of complete spaces and some that are under construction. This year's tour features 12 locations including new and under construction residential, retail and sport and fitness locations. This year's participants include JSA Development, Rooff Development, YWCA of Black Hawk County, Popcorn Heaven, Waterloo Bicycle Works , Wiggly Field at Newton's Park and others. Get your friends together, buy your tickets for $7.50 each (in advance) and tour all those places and spaces you want to see. Tickets may be purchased online here: or in person at the Main Street Waterloo office at 212 E 4th Street between 8 and 5, Monday through Friday. Many of the locations will be serving complimentary drinks and light appetizers. Don't forget to stick around for the prize drawing at the end of the evening at the Cedar Valley SportsPlex. Locations can be visited in any order and include: 1. Cedar Valley Sportsplex 300 Jefferson St. (Site of event wrap up and prize drawings at 9:30) 2. Waterloo Bicycle Works 316 West 3rd St. 3. JSA “Walden Block” 223-229 West 4th St. 4. The Finery 620 Commercial St. 5. Wiggly Field (Downtown dog park) 502 Sycamore St. 6. New Plaza Hotel 611-615 Sycamore St. 7. Studio 938 632 Sycamore St. 8. 2nd Floor Apartments 206-208 East 4th St. 9. YWCA 425 LaFayette St. 10. Black Hawk Contracting & Development (New Residential Construction) E. 3rd & Lafayette St. 11. CU Upper Floor Renovations 320 East 4th St. 12. Popcorn Heaven/ Earth’s Best 403 Franklin St

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2 weeks ago

Main Street Waterloo is seeking volunteer pontoon captains for the 2014 Tour de Loo! The Tour de Loo is an annual showcasing of progress in the downtown district. New businesses, restoration projects, and public improvements are featured. Boat rides along the Cedar River were a popular element in 2013, and we would like to offer it again. If you own a pontoon, or know of volunteer “captains” who might consider volunteering an evening of hosting guests in downtown Waterloo, please contact the Main Street Waterloo office at 319-291-2038 or . ... See MoreSee Less

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4 weeks ago

FridayLoo is coming tomorrow!

Bring on the funk with the FunkDaddies! Check them out on Facebook or at their website:

As a special bonus, get beer tickets for just $3.50 if you come wearing a Hawaiian shirt!

A special thank you goes out to Midtown Development, our sponsor for the evening.

See you tomorrow! (2 photos)
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